Clik here to view.
Steal These Tweets
We’ve been hearing the social media message for some time now – it’s important, we should have a strategy, we should all be engaged in it, we need to be measuring our efforts. We are told just about...
View ArticleClik here to view.
Minute to Market It #2 – Newsletter Mailing List
A series of short and sweet ideas that you can implement right now. M2MI #2 – If you maintain a mailing list for your library newsletter, whether it’s in print or electronic format, take a minute...
View ArticleClik here to view.
One Hour, Three Libraries, Nine Words
Intuit. Inquire. Identify. Claim Your Seat. Always Be Connecting. In the excellent Building a Library Aware Community webinar, three libraries talked about how they successfully articulate their...
View ArticleClik here to view.
Marketing Advice from the Boy Scouts
Be prepared. Just as there are “teaching moments,” there are “marketing moments” – moments when you are able to capture a visual image or a personal story or a quick fact that can be used to convey...
View ArticleClik here to view.
Minute to Market It #3 – Feed Your News Feed
A series of short and sweet marketing tips you can implement right now. M2MI #3: Feed Your News Feed On Facebook, it’s really easy to be focused on your wall and forget about your news feed. But...
View ArticleClik here to view.
On the Subject of Subject Lines
I spend an hour or two every week crafting our weekly e-newsletter – editing content, uploading a few images, and creating links to drive traffic to our website. I tend to obsess over this piece,...
View ArticleClik here to view.
Reader’s Advisory Goes Graphic!
No, this is not a post about 50 Shades of Grey or graphic novels. This is a post about the power of graphic images to replace words and convey information in a fresh, interesting, and relevant way....
View ArticleClik here to view.
Content Marketing for the RA Crowd
Even though I’m wearing a marketing hat these days, I do still keep my toes wet in the Readers’ Advisory waters. I occasionally write for NoveList’s RA News newsletter, a free resource full of great...
View ArticleClik here to view.
Six Partnerships for Public Libraries
Fred and Ginger. Batman and Robin. Starsky and Hutch. Your public library and ____________________ (insert community organization, local business, or local nonprofit here). Your library has the...
View ArticleClik here to view.
Read, Use, Join, Try, Do, Apply
Read this – This article should be required reading for librarians, especially those who doubt the need for marketing. Ned Potter, author of Library Marketing Toolkit, interviewed Terry Kendrick,...
View ArticleClik here to view.
#TBT – Going Rogue for Summer Reading
In honor of the season and the day, I am reposting an article I wrote for Novelist a few years ago for this early summer edition of Throwback Thursday. At the time, this felt like edgy stuff –...
View Article
